Our Story

The Story of UNIT 1: How Everything Started

UNIT 1 origin story

Back as a child, when I was 12 years old, I used to ride to school every day. Being the only son of two doctors, wearing a helmet was mandatory. Yet it was certainly useful, my helmet was extremely ugly. And to make things worse, I was the only boy in the whole school that wore one.

The truth is I didn’t like wearing a helmet. I was ashamed. Every night, when I got home back from school, I argued with my parents – begging they would let me ride to school without it.

One day, seizing that my parents weren’t at home, I took off without my helmet. It was 7:30 AM, the road was as dark as a black hole. Next? A car that didn’t see me, a bad maneuver, my head hitting hard to the curb of the sidewalk, and the next thing I remember is waking up at the hospital. I had a brain concussion.

Fast forward 20 years, by a quirk of fate, I was sitting at a table with Juan & Javier, my fellow co-founders, to discuss FARO, a smart helmet with integrated lights for the urban commuter. The goal was clear to us from the get-go: safety + style. In other words, creating a smart helmet people will actually want to wear.

The day I saw a sample of FARO for the first time… well, I knew we had achieved it. We created a product with amazing quality, that’s sleek and nice to wear, and most importantly: that saves lives. But… hey! Don’t believe me, just see what our users have to say.

“We’ve just received two FARO helmets. Solid, high-quality product. Easy pairing and setup by polished mobile app. True safety upgrade, worth all the money spent.”

Pawel from Poland

“Everybody takes notice of the lights because FARO is very eye-catching and new in my town”.

Mark from the United States

“Showed it off to the family and now they are asking me where to buy theirs. Can’t wait for the sun to set to get the full effects!”

Alice from France

“It is a quality, innovative product that has impressed everyone who has seen it”.

Joseph from the United Kingdom

Knowing that people are wearing FARO proudly all over the world makes me feel delighted; I feel everything was worth the journey. And I couldn’t end this letter without extending my gratitude for supporting a small, growing company like ours during this year. We’re thankful to have such an awesome community.

Words by Francisco Abelleira, Co-Founder & CEO at UNIT 1.

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One wheel and faro smart hemet user - UNIT 1




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