EUROBIKE award for AURA by UNIT 1

UNIT 1 is thrilled to announce that its latest release, the AURA Smart Helmet has won the EUROBIKE 2023 Award at its first appearance. AURA joins the award-winning FARO - with iF Gold and Red Dot awards - to expand the capabilities of the UNIT 1 Portfolio.

AURA is a Hybrid Smart Helmet, designed for all kinds of riding: its weight and ventilation make it suitable for urban, road and even speed-pedelec riding. It is e-bike certified up to 45 km/h and , through a system of interchangeable visors, can adapt to short city rides, long road rides and even high speed pedelec rides.

AURA by UNIT 1 - smart hybrid helmet and backpack

EUROBIKE is the biggest cycling event in the globe so naturally, the Eurobike Award is a major recognition that celebrates exceptional products and advancements in the cycling world. This year the award received over 250 applicants and only 36 were given the distinction. 

AURA is already turning heads at Kickstarter, where it is currently available for Pre-order. The Campaign has already amassed over $400k in just 4 weeks, making it a super strong launch for the brand.

"We are incredibly proud that AURA has been honored with the EUROBIKE 2023 Award ahead of its first public appearance," said Juan, Co-founder at UNIT 1. "This early achievement is a testament to the relentless work of our Product Team and makes us optimistic about AURA’s introduction to the market”.

AURA was designed to provide all riders - be it road or urban, bike, e-bike or e-scooter - with game-changing safety. And UNIT 1 is not stopping at that: AURA is part of a larger system of accessories that connect to each other: helmet, navigation remote, smart lights, backpack - all working together to provide uncompromised safety through life-saving technology. 

To experience AURA firsthand, UNIT 1 invites all cycling enthusiasts, industry professionals, and media representatives to visit their exhibition booth at Frankfurt Messe from June 21st to June 25th, in hall 11.1 stand D01. At this event the company will showcase UNIT 1's complete product lineup, including the award-winning AURA helmet, and discuss all things safety.  

For more information about UNIT 1 and its products, please visit

About UNIT 1:

UNIT 1 is a US-based startup with operations across USA, UK & Europe. They create smart cycling accessories geared for safety. Their partners include Stromer - the leading speed-pedelec brand in Europe with whom they achieved the first ever helmet that connects to an e-bike - Mips AB - world leader in rotation impact absorption - and the PON Group, the world’s largest cycling player. UNIT 1’s mission is to make riders safe through design & technology, creating products that save lives and people love to wear. 

Media Contact:

Florentina Forgione

Head of Community

Updated: Published:

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